Starting the Commercial and Branding Photography Journey

Embarking on the journey of commercial and branding photography has been an adventure filled with unexpected twists and exhilarating moments. Collaborating with Leo Burnett Detroit and Cadillac Celestiq for a recent project has truly been a highlight of this journey.

From the initial brainstorming sessions to the final unveiling of the prints, every step of the process has been a testament to the power of collaboration and creativity. When I first conceptualized the images as 30x40 prints, I could only imagine how they would look once they adorned the walls of the building. But witnessing the transformation firsthand was nothing short of awe-inspiring. The images exuded a sense of grandeur and sophistication that perfectly captured the essence of the Cadillac Celestiq brand.

I owe a debt of gratitude to everyone involved in bringing this vision to life. Patrick Siller and Thiago Porraz, in particular, played pivotal roles in shaping the final outcome. Their expertise and dedication were instrumental in turning ideas into reality, and I am immensely grateful for their contributions.

As I reflect on this experience, I can't help but feel a sense of excitement for the future. I am eagerly anticipating the opportunity to continue working with local car brands, helping them realize their photographic vision and furthering their branding endeavors. There is something deeply satisfying about capturing the essence of a brand through photography and seeing it come to life in tangible ways.

In the fast-paced world of commercial photography, every project presents new challenges and opportunities for growth. But it is moments like these, when creativity and collaboration converge to create something truly extraordinary, that make it all worthwhile. I am grateful for the journey thus far and excited to see where it leads next.